Marketing was and still is a huge sector and industry in itself. From promoting any brand, generating leads, increasing sales and creating a presence. It plays an essential role for any product, brand, company or organisation. However, long gone are the years where marketing meant large billboards and 1 second ads on television or YouTube, not that it still does not stand but for marketing in our generation, if everything has been shifted to online platforms then it is only obvious that even marketing make its way there.
Which is exactly what happened after 2000’s when digital marketing boomed to another level and turned into something effective and magical.
Fast forward to 2020, there are many companies, brands, etc. investing a lot in digital marketing because of its efficiency and productivity. There are many ways one is able to market their product online because that is where the rest of the world is. From promotional activities, social media platforms, and online Advertisements. Speaking of which, Google Ads is one of the major online or digital advertising platforms.